2 Things You Need To Know About Successful Marketing On The Internet

Most people who offer advice on how to market products on the Internet don’t know what they are talking about. Most of the advice is a rehash of advice given to people 20 years ago about using direct mail letters, classified advertising and other forms of direct marketing, and then applied to the Internet.And most of the advice is wrong, wrong, wrong.In a series of articles in this department, I’m going to tell you what you need to know about successfully marketing your product or service on the Internet. And I’m going to tell you why so many people fail to do it right.Internet Marketing is a Game of Two HalvesMarketing on the Internet can be summarised with just two basic strategies – these are either Push Marketing or Pull Marketing. Here’s what I mean.1. Push Marketing Push marketing is pretty much what it sounds like. It is the strategy of ‘pushing’ your product ads into the faces of potential customers, hoping that if you ‘push’ enough, you will eventually find buyers. Prime examples of Push Marketing on the Internet are spam email, pop-up ads, and intrusive banner ads. All try to ‘push’ their way into your focus, and get you do something you really had no interest in doing. Most of the self-proclaimed Internet marketing ‘gurus’ advise you to heavily invest in ‘push’ marketing techniques. (Most of these same gurus don’t bother to mention that the three things consumers dislike the most about the Internet spam, pop-up ads, and intrusive banner ads – all push marketing.)2. Pull Marketing Pull marketing is the strategy of offering detailed content, information, tools and resources on a specific topic, which serves as a ‘magnet’ to pull visitors to your site when they search for that information in the search engine. Pull Marketing works because most people who use the Internet are in ‘search’ mode – searching for a solution to a specific problem or a specific product they wish to buy. Internet users in search mode use the search engines as their ‘find it fast’ tool – particularly Google. They go to Google, type in the item or solution they are searching for, and then view a list of sites which may offer the resource they are searching for. When they find a site offering solutions, they are ‘pulled’ to the site by the content or resources on that site. When they get to the site, they already know what they want, and if they find it there, they often buy on the spot.The vast majority of purchases made on the web are made as a direct result of ‘pull’ marketing. A web user searches Google for a specific product, finds it on a site, and buys it. No banner ads, no spam, no pop-ups involved.The real reason most people use the Internet is that they can find almost anything they are looking for – solutions to problems or products to buy. They start at the search engine, and are ‘pulled’ into the sites that have what they want. Pull marketing is the natural behaviour of the vast majority of Internet users.Push or Pull?Most of your Internet marketing ‘gurus’ will tell you to concentrate your Internet marketing efforts on different forms of Push Marketing. And most of these same people just so happen to have a push-enabling product to sell you. In fact, if you check, you’ll find that most of these marketing ‘gurus’ have never sold anything themselves except their Push products. Most seem to work on the ‘bigger fool’ theory of marketing – which is the belief that there is always a ‘bigger fool than me’ out there willing to fork over money.If you look past the marketing gurus and start to track the success stories of small companies and individuals on the web, you’ll see that the real success stories invariably attribute their success to ‘pull’ marketing. They created resources on a specific subject or topic, the search engine gave their sites high placement for key words relating to those topics, and visitors found the site through the search engines.The vast majority of these small sites never used spam, never used pop-ups, and never used banner ads. They just provided resources on their sites which acted as a magnet to pull visitors to their site. And it is unlikely you’d even know about these sites unless you searched for the solutions or information they offer.Lotto Mentality?I think the major reason we still see so many people get involved with the kind of Push Marketing consumers so deeply despise is that many would-be entrepreneurs have ‘Lotto mentality’.They think that paying for a spam campaign, or obnoxious banner ads, or intrusive pop-ups can overcome having an unwanted product. And they think if they send out millions of emails, surely enough fools will fall for the offer to make the seller some money.Truth is, it rarely ever happens. Instead, in the case of the spammer, the spam creates angry consumers who complain to the seller’s web host, and the site is taken offline. If the seller is unlucky, he will become the target of the spam vigilantes who make it a personal vendetta to cause grief to spammers.My advice – when it comes to Internet Marketing, avoid intrusive Push Marketing. Instead concentrate on building a content rich ‘magnet’ site which pulls those with a specific interest to your site. Create the kind of site they will want to visit often, recommend to friends, and add to their favourites list – and you’ll be on the road to success.

The Real Deal About Starting a Home-Based Business

From the outside, it may look like the perfect ideal that anyone wants. For example, I’ve had people tell me that I’ve got the best of both worlds; that I have a home-based business as a freelance writer and I get to be with my kids all the time. They perceive that my freelance writing career comes with no worries, there’s not much ‘running around’ to do because my home-based business is a pretty ‘straight-forward’ one and that my kids are angelic all the time.How I wish it was all true.You see, as a freelance writer with more than ten years of experience in my pocket, I dare say that anyone with a home-based business can tell you that it’s impossible to start a business, yes, even if it’s just a small home-based business, without some planning. Because there’s a certain amount of passion and emotion that you’re going to be pouring into this home-based business of yours, you’ll certainly be yanking all your hair out trying to make sure that there aren’t any loopholes and that it would run as smoothly as a yacht on a hot, sunny, cloudless day.Never truly prepared for your home-based business
As with becoming a parent, you can never be truly prepared for your home-based business. That’s the sad truth about life, about a freelance writing career and also about your home-based business. What you’ve planned for your home-based business may not roll out the way you have planned it to roll out and along the way, you will discover that you could burn all those strategic marketing and online marketing plans that you’ve painfully drawn up without causing a dent in the way your home-based business works.But does this mean you ought not plan your business at all? That if you’re a freelance writer like me, you can start pounding on every door that you see, asking to be hired as their writer or blogger?Essential to write a marketing and business plan even for home-based businesses
Far from it, I’m afraid. As unpredictable as it is, it’s still essential for home-based business owners to write out and plan their home-based business’ marketing strategy. No ship can sail without knowing where they’re heading and if you head in blindfolded, you’d better be ready for a surprise, then. It’s ‘good luck’ to you!And if you’re thinking, ‘I don’t have anyone to answer to apart from…well, myself, what’s there to worry?’ but that’s what the whole worry is about. This makes your whole home-based business a very direction-less and eventually a very messy one. And the worst thing is that one fine day, you would start comparing your own home-based business with others and realize that they’re doing much better much faster – where did you go wrong and then you remember the marketing plan that you burned.The way the home-based business works will change all the time
But this is the way business works – you’ll need to change and revise all the time but it DOES NOT mean that you can do away with planning out your home-based business. There are consequences to think about, a back-up plan and a strategy that you can fall back on.One fine day, you will revise your home-based business, work on it, see that something’s not working, revise it, work on it, do it….well, until you feel that everything’s okie dokie.And then something goes wrong.Believe or not, this is the way the world works…this is the way your home-based business will work as well. And you’ve got to learn how to deal with this…but not without a marketing strategy and a home-based business plan.Just be ready for it.

Here’s Why You Need to Charge Your Electric Vehicle At Home

It is no wonder BMW is at the forefront in making both stylish and functional vehicles that never compromise safety. Charging your electric vehicle with a home charging station has more benefits compared to public charging stations. With BMW’s electric model ranges, you will experience an entirely new driving experience. No feeling is better than gliding silently through urban and rural traffics. All of this is free of fumes and harmful emissions that impact the planet. Going electric with BMW is one of the best things you can do for you.

While BMW iX3 Charging Station is available in many places and shopping malls in Australia, it is a good idea to invest in home BMW charger as it offers a plethora of benefits. In fact, charging your electric car with a home charging station has benefits compared with public charging stations.

Here’s why you need to install BMW home charging station:-

Save money

Instead of buying battery power from a third-party source every time you need to charge your BMW, it is a good idea to pay a flat fee for a residential BMW charging station and have unlimited energy from the same source that keeps your house warm and other electric appliances running. Of course, you would see a spike in electricity bill. But, you’ll save money by saving yourself from frequent trips to the public station and paying for recharging your car. Home charging stations pay for themselves in the long run.

Finding your home charger is affordable too. There are many electric vehicles charging station providers in Australia from whom you can buy and rely on them for support. There are three different types of home chargers, including level 1, level 2, and level 3. Based on the type of charger you buy, the cost will be anywhere between $300 and $2000.

Convenient

On average, it takes anywhere from four to six hours to fully charge your BMW with a level 2 charger. Let’s imagine that you need to drive 50miles to attend a meeting and your EV is running low on battery. If you have to wait the whole night, take your vehicle to the nearby charging station, recharge, and then drive. Wouldn’t that consume your productive hours? The same scenario is much more manageable if you have the home charger installed. All you need to do is, plug the car in and go to sleep. By the time you wake up, you’ll have a fully charged BMW ready for the drive.

Safe

Charging at home is much safer than public charging stations for a range of reasons, including the safety of you and your vehicle. You’ll have to wait for a long time in the public charging stations to charge your EV, and there’s no safety, especially if you are in the middle of high way.

As you see, they’re less expensive, more convenient and completely safe as long as it is installed properly.